01
Hearing & Thinking
What you repeatedly hear influences what you repeatedly think.
The New Book from Andre Fluellen
Prompt:
How do high performers make excellence look easy?
The Seven Laws
Behind Human Performance
High performers do not simply work harder. Over time, the thoughts, behaviors, responses, and systems that create excellence become easier to repeat.
Andre Fluellen calls this Automatic Intelligence. Discover the seven laws that help turn what you know you should do into what you increasingly do automatically.
8-Year NFL Veteran • NFL Network Analyst • Author • Keynote Speaker

Artificial Intelligence Changed the World.
Automatic Intelligence Can Change Yours.
Artificial Intelligence responds to prompts, processes information, recognizes patterns, and produces outputs. Your mind does something remarkably similar.
Repeated hearing becomes repeated thinking. Repeated thinking becomes programming. Programming influences behavior. Repeated behavior becomes automatic. The result is human performance.
Artificial Intelligence
vs.
Automatic Intelligence
“Artificial Intelligence can give you an answer. Automatic Intelligence determines what you actually do with it.”
Andre Fluellen
Before the Seven Laws
Not effortless. Not painless. Not free from adversity.
Easy means in flow with what is automatic. Hard is what happens when we constantly fight against what has become automatic. Andre calls that anti-matic.
Source Code
The Seven Laws
The laws do not operate in isolation. They stack, reinforce one another, and influence what eventually becomes automatic.
01
What you repeatedly hear influences what you repeatedly think.
02
Repeated inner actions train the internal algorithm that shapes behavior.
03
A goal wrapped in enough enjoyment and accountability to create pull.
04
Money is the gathering power of Idea, Thought, and Creation.
05
Find a way to get paid doing what you already do easily, passionately, and naturally while solving a problem you have already conquered.
06
Eat right and exercise. Simple information becomes powerful when healthy behavior becomes automatic.
07
Ego and Stability. Understanding the systems operating inside relationships can reduce unnecessary resistance.
Automatic Intelligence
Most people attack performance from the top. Work harder. Be more disciplined. Sell more. Lose weight. Communicate better. Lead better.
AUTOMATIC looks underneath the output and asks a different question:
What system is producing the behavior?
Applying the Stack
From the Page to the Room
Organizations develop Automatic Intelligence too. What people repeatedly hear becomes culture. What organizations repeatedly reward becomes behavior. What teams repeatedly practice becomes performance.
AUTOMATIC gives leaders a shared language for understanding what sits underneath performance.
Available as a keynote, leadership workshop, or deeper performance experience.
High Performance Culture
Human Performance Culture
Relationships
Trust + Recognition + Stability
Health
Energy + Sustainable Performance
Business
Problems Worth Solving
Money
Value Worth Creating
Target
A Shared Definition of Winning
Algorithm
What Culture Rewards and Reinforces
Hearing & Thinking
What People Hear Becomes What Organizations Think

Meet the Author
From the NFL to the study of human performance.
Andre Fluellen spent eight seasons in the National Football League, primarily with the Detroit Lions, before becoming an NFL Network analyst, entrepreneur, author, and keynote speaker.
After football, Andre experienced financial collapse, depression, anxiety, and one of the darkest moments of his life.
His comeback led him to spend years studying the patterns behind success, human behavior, mindset, performance, money, business, health, and relationships. Those patterns eventually became the Seven Laws behind AUTOMATIC.
Today, Andre brings those ideas to companies, conferences, leaders, students, athletes, and organizations around the country.
8
NFL Seasons
1,000+
Speaking Engagements
2X+
Author
NFL Network
Analyst
“The world does not need more human beingswho simply know what to do.It needs human beings who have trained themselvesto do what they know.”
That is human performance. That is Automatic Intelligence. That is AUTOMATIC.
Andre Fluellen

AUTOMATIC is not another book about working harder. It is a framework for understanding the hidden systems underneath the way you think, perform, build, lead, love, and live.
Bring Andre to Your Stage
Interested in bringing Andre to your conference, company, university, association, leadership team, or organization? Tell us about the opportunity.
Tell us about your event and let's explore if Andre is the right fit.
Andre Fluellen brings NFL credibility, media presence, humor, emotional honesty, and practical mental performance tools to every stage. The goal is not just another speech. The goal is a shift.
Prompt:
AUTOMATIC.